About

 

About

Behind every successful brand tells a compelling story. Stories that are so inspiring and engaging that it will not only fulfil its business goals but also create immersive user experiences.

For over 15 years, I have been helping brands unite with their consumers by crafting effective creative strategies, content and visual assets across digital and print media, and I have enjoyed every minute. My imagination is constantly alive, thinking about creative ideas for campaign, then bringing them to life - telling stories through powerful imagery and motion.

As a creative leader, I encourage learning, sharing and inspiring my team to embrace new challenges. I also believe a collaborative environment is essential for creating the next breakthrough.

Along the way, I have met some awesome mentors who have taught me lessons I still apply today. I'm grateful for all I have learned. Feel free to say hello or share your story with me. 

specialities

Integrated Marketing Campaigns - Digital / Content / Social Media
Creative & Art Direction
Brand & Creative Strategy
Advertising
Photography / Videography
Food / Fashion / Product Styling
Grilled Beef & Cheese Burger :)

Mad SOFTWARE Skills

Photoshop
Illustrator
InDesign
Premiere Pro
XD
InVision
Sketch
Figma
Keynote

Awards

Dragons of Asia 2021, GOLD
Best Integrated Marketing Campaign - EquitiesFirst

Dragons of Asia 2021, Blue Dragons

Best Campaigns by Country - EquitiesFirst

Dragons of Asia 2021, Black Dragons

Best Brand Building and/or Awareness Campaign - EquitiesFirst

In2 SABRE Awards 2021

Branding and Identity- including logo and other design work - EquitiesFirst

The SABRE Awards 2021

Financial Services with Ruder Finn Asia - EquitiesFirst

The SABRE Awards 2019
Best Digital Video
HSBC With RFI Asia

APEX Award of Excellence 2017

Most-Improved – Badges Magazine for
The Hong Kong Jockey Club

MPAS Award 2015
Trade Front Cover of the year –
Frontline for HomeTeam NS

Content Marketing Awards 2014
Most-Improved Design – Frontline for
HomeTeam NS

APEX Award 2015
Grand Award for One-of-a-Kind Publications – Nanyang Polytechnic Choices 2014

Marketing Magazine Award 2012
Luxury Magazine of the year 2012 – Singapore Tatler

CLIENTS

The Macallan (Edrington Group)
L'Oreal Group (Skincare)
Shein.com (Fashion Wear)
EquitiesFirst
HSBC
Dah Sing Bank
Bupa Global Health Insurance
Marriott International
The Hong Kong Jockey Club
Resorts World Sentosa
Lovemark
Dynasty Club Hong Kong
Hong Kong International Airport
Hotel Jen Hong Kong
Cafe Malacca Hong Kong
Singapore Airlines
Jetstar Airways
Thai Airways
Singapore Tatler
Singapore Civil Defence Force
Singapore Business Federation
Nanyang Polytechnic
The Derby Bar
Goods of Desire
Lucy
Circo