The Objective
To drive conversion and educate target audiences of the new Arabica Coffee Whiskey Collection by The Macallan
The Solution
With a well-crafted travel retail strategy, this campaign effectively reached a global audience by being prominently featured on duty-free platforms and in airports worldwide. A collection of captivating visuals and engaging digital assets were skillfully developed to captivate the interest of the target audience. To enhance user engagement, a bespoke Augmented Reality experience was meticulously designed, offering an immersive encounter that seamlessly blended entertainment and education. This experience provided valuable insights into the origin and taste notes of The Macallan while highlighting the brand's unwavering commitment to sustainability.