The Challenge and Solution
Royce Coffee & Tea offers a truly heavenly coffee experience that is hard to match. Made with the finest single-origin beans, each cup is hand-crafted to perfection. The brand's packaging and warm shop interior create a premium and classic atmosphere that will delight coffee lovers.
The tailor-made logomark of Royce Coffee & Tea embodies the essence of its brand name, values, and business type. Its striking navy blue and milky marble motif exudes an aura of refined sophistication and contemporary flair, effortlessly setting it apart from the competition. Every sip from a cup of Royce Coffee & Tea reveals the unmistakable dedication and meticulousness invested in its creation. It is an invitation to indulge in a truly exceptional coffee experience, a testament to the brand's commitment to delivering unparalleled care and attention to every customer's palate.
My Role
Creative Concept, Brand Identity, Strategy, Website, Packaging, Creative & Art Direction, Photography & Videography.