The Objective
Our goal was to create resonance and introduce our banking solution to our target audience, driving conversion and fostering long-lasting brand loyalty.
The Solution
A 8-parts digestible shorts series were conceptualised to demonstrate how Dah Sing Banking Solution helps to solve banking problems faced by our target market in a magical and hilarious creative direction. Building on the concept "Magic Moments - 大新隨身，魔法成真", the video series were advertised strategically in Hong Kong wide bus-stops, social media and google display network. In addition, the video stories portray human touch to demonstrate the personalised services Dah Sing Bank offers, building brand love to foster long-lasting relationship with the market.
The Result
• Successfully boosted banking customer acquisition by 15% in just 4 months through e-Express sign up
• 10% growth in mobile active users
• Over 5% social media engagement Rate
My Role
Campaign Lead, Advertising Creative Strategy, Stories, Art Direction
Media
Online: Social Media Platform, Google Display Network
Offline: Hong Kong Wide MTR print & digital panels