The Objective
To forge meaningful connections with our audience by introducing DSB e-banking solution that not only converts but cultivates enduring brand loyalty.
The Solution
An 8-part short-form video series showcased how Dah Sing Bank solves banking challenges through magic and humor. Aligned with the "Magic Moments - 大新隨身，魔法成真" concept, the campaign ran across Hong Kong bus stops, social media, and Google Display. Each story blended entertainment with human-centric service highlights to strengthen brand affinity and customer relationships.
My Role
Campaign Lead, Social Media Strategy, Stories, Creative & Art Direction
The Result
• Successfully boosted banking customer acquisition by 15% in just 4 months through e-Express sign up
• 10% growth in mobile active users
• Over 5% social media engagement Rate