The Objective
Increase awareness and conversions for Dah Sing Bank's new loan products in Hong Kong.
The Solution
We tapped into local culture by addressing financial challenges tied to Feng Shui beliefs around marriage, housing and family planning. Partnering with celebrity 七仙羽, we created humorous, relatable stories that positioned Dah Sing as the solution to life's financial hurdles while strengthening community connections.
The Results
• 37% increase in loan applications during campaign period
• 89% positive sentiment across social media mentions
• 1.4M+ engagements with 七仙羽 collaboration content
• 24% uplift in brand preference among target demographics
My Role
Creative Strategy, Storytelling Concept, Art Direction