The Objective
To raise awareness of the new loan products, strengthen brand awareness, and drive conversion in the Hong Kong Market.
The Solution
By leveraging the unique local culture of Hong Kong, Dah Sing Bank aims to address the superstitious beliefs related to Feng Shui and finance challenges such as marriage, housing, and babies. The bank offers loan solutions that can help customers overcome these challenges with ease.
To further connect with Hong Kongers, Dah Sing Bank collaborates with the renowned artist - 七仙羽. The bank plans to create engaging and humorous stories that will resonate with the local population and bring delight to their lives. This approach will not only help the bank in building a stronger relationship with the community but also establish itself as a customer-centric organisation by doing its very best to help one overcomes any financial challenges.
My Role
Advertising Creative Strategy, Creative & Art Direction
Media
Online: Viu TV, YouTube, Facebook, Google Network Ad
Offline: Hong Kong Wide Bus Body