The Objective
Singapore Tatler, the premier luxury magazine, showcases the vibrant A-List society and lifestyle of Singapore, captivating the discerning affluent market with unparalleled experiences in dining, arts, travel, fashion, and estates. Our mission is to redefine advertising space, elevating it to unprecedented heights.
The Solution
We tailor-made the stories, photo and video content that worked effectively for both online (www.tatlerasia.com) and offline medias. On top of revamping of the design to new heights, I also conceptualised thematic ideas and art-directed Tatler’s cover, featured stories and photo/video contents that were highly elegant and tasteful, specifically matched the high net worth society’s aspiration. The design featured a mix of beautiful script and serif typefaces with a touch of red to convey passion, power and desire. Hands-on styling of fashion, gourmet and living space for some of the world’s most prestigious brands such as Hermès, VCA, Rolex and Club 21.
The Result
Singapore Tatler's exceptional content and outstanding art direction led to the prestigious accolade of Luxury Magazine of the Year 2012, presented by the esteemed Marketing Magazine Award. This esteemed recognition served as a catalyst, attracting a multitude of new advertising and advertorial contracts, solidifying our position as a sought-after platform for luxury brands.
My Role
Creative Concept, Design, Product Styling, Art direction of Photo/Video Contents.