The Objective
Singapore Tatler, the leading luxury magazine, celebrates Singapore’s elite society through exquisite storytelling in dining, arts, travel, fashion, and real estate. Our goal: to transform the design and advertorial into an elevated, aspirational experience.
The Solution
Bespoke, aspirational content was tailored for high-net-worth audiences across digital and print. The redesign elevated covers and features through refined typography and bold red accents, while luxury fashion, gourmet, and interiors were styled for brands like Hermès and Rolex.
The Results
Won Luxury Magazine of the Year 2012 (Marketing Magazine Award), driving new advertising partnerships and cementing Tatler as the premier platform for luxury brands.
My Role
Creative Concept, Design, Product Styling, Art direction of Photo/Video Contents.