The Objective
Resorts World Sentosa (Genting Group) now offers Invites Membership, providing exclusive access to their Michelin Star restaurants, hotels, and attractions. To effectively convey their exciting promotions and rewards, the resort sought an impactful media solution.
The Solution
We partnered with RWS's marketing department to execute a year-long campaign, delivering engaging online and offline lifestyle content to captivate their audience. The membership program, "RWS Invites," received a tailored brand identity system for membership cards and marketing materials. Members enjoyed a monthly custom publication packed with bite-sized infographics showcasing the resort's renowned Michelin-star chefs, hotels, and attractions. Our art direction for lifestyle photography aimed to inspire and excite members about visiting the resort.
My Role
Campaign Lead, Creative Concept, Design, Photography, Art Direction.