The Challenge
G.O.D. (Good of Desire), a Hong Kong lifestyle brand known for its witty local cultural designs, needed to boost engagement and product awareness.
The Solution
We executed a targeted 3-phase digital strategy for locals and tourists. Three bilingual content pillars successfully drove the campaign:
•「發掘香港好嘢」Discover HK Gems
•「做一日香港人」Live Like a Local
•「與G.O.D傳承香港文化」Preserve HK Culture
The approach combined playful social visuals and IG story videos to showcase products through Hong Kong's unique lens.
The Result
• Over 5% engagement rate.
• Successfully created viral buzz on Social Media.
• Raise awareness by 12% over 3 months.
My Role
Campaign Concept, Storyboard, Art Direction of Video & Photo Contents, Social Media Creatives