The Challenge
G.O.D commonly known as Good of Desire, a locally breed lifestyle and retail brand. They are known for their tongue-in-cheek interpretation of Hong Kong design and culture, and they are seeking to engage target audience and raise awareness for the products.
The Solution
To effectively penetrate the local market, we have implemented a comprehensive digital marketing strategy aimed at both Hong Kong residents and tourists. This strategy is divided into three key stages: Awareness, Desire, and Action.
Additionally, we have developed three robust content pillars to support our campaign: - 發掘香港好嘢, Uncover HK Living Like A Local and 與G.O.D 傳承香港文化 as we roll out a series of creative Social media static and IG story videos to market the brand in a fun and delightful direction.
The Result
• Over 5% engagement rate.
• Successfully created viral buzz on Social Media.
• Raise awareness by 12% over 3 months.
My Role
Campaign Concept, Storyboard, Art Direction of Video & Photo Contents, Social Media Creatives.