The Objective and Solution
Lucy Bar wants their affluent customers to have an immersive experience. The bar’s rotating menus and innovative cocktails cement its standing as a tastemaker in Asia’s bar scene. The brand identity features a futuristic neon pink and elegant wave design that conveys the sophistication Lucy likes to bring to the table.
My Role
Concept, Brand Identity, Graphic Design, Guideline, Creative & Art Direction, Photography & Videography.