The Challenge
Hometeam NS has five clubhouses packed with new recreations and activities such as Archery, Gym, Swimming Pool and many more. Despite their club’s exciting features, it had a relatively low patronising rate from the Singapore Police Force (SPF) and the Singapore Civil Defence Force (SCDF).
The Solution
Our marketing campaign was a success thanks to our thorough audience research. We utilized both online and offline platforms, with a design and photography style that exuded masculinity. To add star power, we interviewed and photographed sports celebrities such as MMA Fighter Eddie Ng for the cover story. We tied the story back to the club's recreation and weight-lifting classes, inspiring our audience to take part. To boost engagement, we created a social media poll for predicting the winner of the MMA Championship, engaging our audiences throughout the campaign.
The Result
• A 36% increment of visitors in 2015, followed by over 2500 voting submissions on social media.
• Most-Improved Design by Marketing Awards 2014.
• Trade Front Cover of the year 2015 by MPAS Award 2015.
My Role
Creative Concept, Print & Digital Publishing Design, Social Media & Website Design, Art Direction of Photography/Videography.