The Challenge
HomeTeam NS clubhouses offered exciting facilities like archery, gyms and swimming pools, yet struggled to attract sufficient participation from Singapore Police Force and Singapore Civil Defence Force personnel.
The Solution
The campaign used bold, masculine visuals across all channels, featuring MMA star Eddie Ng in a fitness-focused cover story. Interactive social media polls about MMA championships sustained engagement, while strategic platform placement effectively connected facilities to target users.
The Result
• A 36% increment of visitors in 2015, followed by over 2500 voting submissions on social media.
• Most-Improved Design by Marketing Awards 2014.
• Trade Front Cover of the year 2015 by MPAS Award 2015.
My Role
Creative Concept, Print & Digital Publishing Design, Social Media & Website Design, Art Direction of Photography/Videography