The Objective
To establish EquitiesFirst as the trusted global partner for progressive capital solutions, empowering clients with innovative financing that drives growth.
The Solution
To redefine EquitiesFirst, we engaged stakeholders, clients, and the brand’s heritage to craft a fresh, resonant identity.
A progressive yet professional visual language—anchored in Orchard Orange and Sincere Blue—was applied across digital, print, and premium touchpoints. This globally consistent branding strengthened trust across 12 markets, reinforcing EquitiesFirst as a forward-thinking partner in capital solutions.
My Role
Campaign Lead, Brand Identity Design, Creative & Art Direction, Creative & Brand Strategies, Guidelines, Photography & Videography.
The Result
• Dragons of Asia 2021, GOLD - Best Integrated Marketing Campaign
• Dragons of Asia 2021, Blue Dragons - Best Campaigns by Country
• Dragons of Asia 2021, Black Dragons - Best Brand Building and/or Awareness Campaign
• In2 SABRE Awards 2021, Branding and Identity - including logo and other design work
• The SABRE Awards 2021, Financial Services with Ruder Finn Asia