The Objective
To establish a strong global resonance within the market, EquitiesFirst aims to position itself as the trusted partner that empowers progressive capital solutions for its clients.
The Solution
In our relentless pursuit to redefine EquitiesFirst, we undertook a journey that encompassed in-depth stakeholder engagement, insightful client interviews, and a profound exploration of the brand's rich heritage and vibrant culture.
Equipped with this invaluable insight, we crafted a comprehensive brand strategy and devised creative solutions that authentically communicated the desired brand message, aiming to establish a strong connection with our target audience. I designed a full set of brand identity that conveys EquitiesFirst's core values of progressiveness and partnership. The Orchard Orange and Sincere Blue colour palette signify professionalism and approachability, setting the tone for the brand. A comprehensive suite of printed and digital brand assets including stationery, premium gifts, collateral, and website are produced to revitalise the brand image that build resonance and trust with the market.
This cohesive branding strategy extended EquitiesFirst's presence to 12 global offices, cultivating resonance worldwide. The result is a successful brand communication that fosters trust among partners and consumers.
My Role
Campaign Lead, Brand Identity Design, Creative & Art Direction, Creative & Brand Strategies, Guidelines, Photography & Videography.
The Result
• Dragons of Asia 2021, GOLD - Best Integrated Marketing Campaign
• Dragons of Asia 2021, Blue Dragons - Best Campaigns by Country
• Dragons of Asia 2021, Black Dragons - Best Brand Building and/or Awareness Campaign
• In2 SABRE Awards 2021, Branding and Identity - including logo and other design work
• The SABRE Awards 2021, Financial Services with Ruder Finn Asia