The Objective
Introduce Dah Sing’s tailored digital banking solutions to key segments—YOU Banking (starters), VIP Banking (HNW clients), and CBD Banking (businesses)—to boost conversions and capture market share.
The Solution
While others compete on convenience, Dah Sing Bank redefines digital banking by empowering your life's most meaningful moments. From marriage celebrations to family milestones and entrepreneurial dreams, we deliver banking that adapts to your needs—not the other way around.
Our intuitive digital services give you more than transactions; they provide the freedom and confidence to focus on what truly matters. Every moment, within reach. (時與刻 觸手可得)
My Role
Campaign Lead, Advertising Creative Strategy, TVC Stories, Creative & Art Direction, Design
Media
Online: Viu TV, YouTube, Facebook
Offline: Sogo TV, Chung King TV, Times Square TV, Hong Kong Wide MTR print & digital panels
The Result
• 5% increment of conversion within 4 months
• 3.1m video views
• 160,000 Social Media Engagement
• 376% surge in April 2021 Google search volume