The Objective
Introduce the features of Dah Sing digital banking to different segment of target audiences - YOU Banking (starter); VIP Banking (Over 1 mil saving); CBD Banking (Business) and increase measurable conversion to build competitive market share.
The Solution
While many digital banks tout their convenience, Dah Sing Bank's digital banking services are designed to empower you to seize important life moments. Whether it's getting married, spending quality time with loved ones, or launching your first business, Dah Sing puts banking within reach of your fingertips, so you can achieve what matters most to you. With our digital banking services, you'll have the time and peace of mind you need to make the most of every moment - because at Dah Sing, we believe that every moment is within reach. (時與刻 觸手可得).
My Role
Campaign Lead, Advertising Creative Strategy, Stories, Art Direction, Design
Media
Online: Viu TV, YouTube, Facebook
Offline: Sogo TV, Chung King TV, Times Square TV, Hong Kong Wide MTR print & digital panels
The Result
• 5% increment of conversion within 4 months
• 3.1m video views
• 160,000 Social Media Engagement
• 376% surge in April 2021 Google search volume