The Challenge
Quality HealthCare (QHMS), Bupa’s medical network subsidiary, needed a modern brand identity to reinforce its leadership in Hong Kong’s competitive healthcare sector.
The Solution
Through in-depth research and stakeholder insights, we crafted a distinct visual identity—including a meticulously refined logo—that balances Quality Healthcare’s unique values with Bupa’s brand equity.
The Result
The rebrand elevated Quality Healthcare’s market presence across all touchpoints, strengthening recognition and positioning it as a forward-thinking healthcare leader.
My Role
Creative Strategy, Creative & Art Direction, Brand Identity & Brand Book Design