The Challenge
The Macallan needed to launch a new travel-exclusive collection but lacked an integrated offline-to-online strategy, risking fragmented customer journeys and missed data opportunities.
The Solution
We bridged the gap with an AR experience that connected physical interactions to digital engagement via a storytelling mini-site. A multi-channel marketing strategy then drove online audiences to in-store experiences.
The Result
The campaign delivered a successful global launch, seamless O2O journeys, richer brand engagement, and valuable customer insights for future personalization.