The Challenge
Modern consumers demand instant solutions. Simplify Life delivers 10-minute digital insurance coverage – available anytime, anywhere. Our task was to introduce this game-changing service to Hong Kong.
The Solution
We launched Simplify Life through a targeted digital campaign combining playful mascots and vibrant visuals with educational video content. Strategic paid media placements across Facebook, Instagram and Google Display Network were continuously optimized using engagement metrics to maximize brand awareness.
The Results
The campaign achieved a 5% social media engagement rate and grew our follower base by over 10% within three months.
My Role
Social Media Strategy, Campaign Concept, Storyboard, Art Direction of Motion & Photo contents